ASTOPZ at Ekshetra: A Journey of Growth and Learning

ASTOPZ was honored to be a sponsor at Ekshetra, which provided us with an exciting opportunity to set up a stall on the college premises. Recognizing this as a golden chance to showcase our products, we made the most of it by organizing an engaging and well-structured stall for the visitors.

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A Diverse Stall Setup

To cater to different preferences and attract a wider audience, we divided our stall into two distinct sections:

Gadgets, Home Essentials, and Electronics – Featuring innovative and practical products from Dollar Home Essentials, offering smart solutions for everyday needs.

Premium and Exotic Chocolates – A tempting collection from Chocoville, perfect for those who appreciate luxury and indulgence.

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Overcoming Challenges and Driving Engagement

Our first day at the stall started slow, with only a few visitors stopping by. However, we did not lose hope. Instead, we took proactive steps to increase engagement. We leveraged college groups for promotions and approached individuals personally to spark their interest in our products.

The results were remarkable! Our efforts paid off, and on the second and third days, we witnessed a significant increase in footfall. In total, we sold 150 products, marking a great achievement for ASTOPZ.

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Innovative Approach to Sales

To enhance customer experience and streamline the purchasing process, we introduced a customized banner featuring a QR code. This allowed visitors to directly access the Dollar Home Essentials and Chocoville stores on our website, making it easier for them to place orders. The added convenience of 1-2 hour delivery further boosted interest and sales.

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Key Takeaways: Learning and Growth

Setting up the stall at Ekshetra was more than just a sales opportunity—it was a valuable learning experience. It provided us with deep insights into customer behavior, the importance of promotions, and the impact of direct engagement. This event strengthened ASTOPZ’s foundations and fueled our ambition to expand further in the future.

Our participation at Ekshetra was a stepping stone, and we are excited about what’s next in our journey. With this experience, ASTOPZ is more determined than ever to grow and innovate in the market!